Brand Dubai is Launchedabout 4 years ago Community Manager
His Highness Shaikh Mohammad Bin Rashid Al Maktoum, UAE Vice-President and Prime Minister and Ruler of Dubai, said Dubai will become an open air gallery as he launched “Dubai Speaks to You”, the inaugural project of the Government of Dubai Media Office’s initiative, Brand Dubai.
According to a statement issued on Monday, Brand Dubai is proposing a range of projects and events that will highlight the look and feel and the unique character of Dubai as one of the world’s most developed, fastest growing and culturally diverse cities.
Brand Dubai is collaborating with Dubai’s major real estate developers including Nakheel, Meydan, Emaar, Dubai Holding and Meraas Holding to make a number of prime locations across the city available for UAE artists to contribute their work through street art, installations, photography or sculpture.
Shaikh Mohammad went on to praise Brand Dubai’s proposed ideas and initiatives and addressed the audience of young artists, noting: “We are giving you the opportunity to make your city into an open air museum; Dubai is your canvas. We celebrate innovation, art and beauty. Your talent and creativity will invite visitors, citizens and residents to explore the many facets of Dubai’s rich diversity and pioneering spirit. And this is an invitation to all artists in the UAE who want to participate in this project.”
Dubai’s rapid growth into a global city, he asserted, goes far beyond mega projects and construction,
“Dubai’s artists, innovators and creative talent are integral partners in its development and, through their work, they can capture its unique essence and voice.”
The event was held at the Government of Dubai Media Office and was attended by Mohammad Abdullah Al Gergawi, Minister of Cabinet Affairs and Chairman of Dubai Holding; Mattar Al Tayer, Chairman of the Board and Executive Director of the Roads and Transport Authority; Hussain Nasser Lootah, Director-General of Dubai Municipality; Major General Khamis Mattar Al Muzeina, Head of Dubai Police; Khalifa Saeed Sulaiman, Director-General of Dubai’s Protocol Department; Ali Rashid Lootah, Chairman of Nakheel; Saeed Humaid Al Tayer, Chairman and CEO of Meydan, and a number of UAE-based artists and innovators, both nationals and residents.
Mona Ganem Al Merri, Director-General of the Government of Dubai Media Office (GDMO), said: “Dubai attracts millions of tourists every year, and we are an incredibly multicultural city with expatriates from around the world. These communities contribute to making Dubai a rich cultural mosaic. Public spaces are the essence of the look and feel of a city and this is why we are launching this project. We want people to experience Dubai’s dynamism and this is where the talent of all those in attendance today comes in.”
Mona said: “From the moment a visitor lands in our city until the moment he or she leaves, we want Dubai to surprise and delight them. We want Dubai to linger in people’s minds. Other than a city’s architectural landmarks and we have plenty of those, the true soul of a city is its culture, its heritage, its creators and innovators.”
As for the implementation of the project, Mona explained that Brand Dubai will be responsible for coordinating between real estate developers and the participating artists.
The three parties will work to establish a set of criteria that will be taken into consideration before making a final decision regarding the proposed works so as to ensure the project’s objectives are achieved